Field workflow Proposal generation Bilingual Branding Material catalogs Admin & accounts
01

Field workflow

Built to be used outside, on a phone, in a customer's backyard. Every interaction is sized for one-handed use in real sunlight.

Mobile-first intake

Full intake form designed for a phone. Big tap targets, no pinch-to-zoom required, readable in direct sun.

Autosave

Saves every few seconds. Walk into a dead spot, lose connection, close the app — your work survives.

Quick & Detailed modes

Quick mode for fast estimates with smart defaults. Detailed mode for line-item precision when you need it.

Climate-zone lookup

Type a ZIP code, get the right Sunset / USDA zone for plant recommendations. No guessing.

Section toggling

Only show the sections that apply. Skip Irrigation if there's no irrigation. Add Lighting only when relevant.

Notes & site conditions

Capture HOA rules, access constraints, slope issues, neighbor concerns — everything that affects scope.

02

Proposal generation

Obrazo doesn't dump line items into a PDF. It writes a proposal — in landscape industry language, with proper structure, ready to send.

AI-written narrative

Sectioned scope of work with proper context, not a wall of line items. Reads like you wrote it on a good day.

Climate-aware plants

Plant selections appropriate to the property's climate zone. Native, drought-tolerant, and hardy options surface first.

Accurate pricing

Material costs, labor estimates, and markups configurable per contractor. Math you can trust to the dollar.

Sectioned PDF output

Hardscape / Planting / Systems / Finishing — clean section breaks, line-item totals, grand total at the bottom.

Contingency buffer

Add a 0–20% buffer to handle scope creep. Common buffer percentages built in; default to 10% (most common).

Aftercare programs

Bundle in plant warranty, seasonal care, or annual maintenance plans as add-ons. Recurring revenue, made easy.

03

Bilingual, end to end

Same intake, same pricing, same proposal — output in your client's language. The only fully bilingual landscape proposal tool.

Full EN / ES parity

Every label, every section header, every system message. 779 strings in each language, tested for completeness.

Mid-form language switch

Toggle EN / ES at any point. The intake re-renders instantly. Useful for bilingual contractors and crew handoffs.

Spanish-language proposals

Generate the customer-facing proposal entirely in Spanish — currency, dates, terminology, and tone all localized.

04

Your branding

Customers see your business. Obrazo's name doesn't appear anywhere on the proposal that goes to your client.

Your logo

Upload once. Appears on every proposal header. Crisp at any size — supports SVG, PNG, JPG.

Brand colors

Set your primary color. It runs through proposal headers, section accents, and CTAs. Subtle, never gaudy.

Portfolio photos

Upload past work. Photos surface in proposals as relevant — backyard renovations on backyard proposals, etc.

Custom contact info

License number, insurance, BBB rating — every credential you've earned, displayed where it matters.

05

Real-world catalogs

Pick from a curated catalog of real materials and plants — not a blank text field. Photos and spec sheets included where available.

Angelus paver catalog

Full Angelus product line with installed photos, spec sheets, and live pricing. 100+ SKUs.

Belgard & Orco

Regional paver catalogs from Belgard and Orco indexed by your location. Right products for your market.

SoCal plant palette

50+ curated plants for Southern California climate zones. Photos, mature size, water needs, sun exposure.

Shade structures

Pergolas, gazebos, shade sails. Reference imagery and standard sizing built into the form.

Custom write-ins

Need something not in the catalog? Type it in. Custom plants, custom materials, custom line items.

Owner-supplied option

Mark line items as "owner-supplied" when the homeowner is bringing their own materials. Pricing adjusts automatically.

06

Admin & accounts

The infrastructure underneath. The unsexy stuff that makes the product reliable.

Searchable history

Every proposal you've ever sent, searchable by client name, address, date, or amount. Find that quote from last March.

Team accounts

Add up to 50 team members on the Crew tier. Shared proposal history, role-based access. Crew tier

Secure & private

Your customer data is yours. Encrypted at rest, encrypted in transit. We don't sell it, share it, or analyze it.

PDF export

Every proposal downloadable as a PDF. Print, attach to email, save to your records.

Stripe integration

Accept deposits inside the proposal. Customer pays online when they accept. Coming soon

QuickBooks export

Send accepted proposals straight to QuickBooks Online for your bookkeeping. Coming soon

One product. Built for contractors who actually do the work.

14 days free. No credit card. Cancel anytime.

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